Turn Your Job Title Into a Hiring Magnet

You're updating your resume, and you write your headline as "Senior Marketing Manager" or "Experienced Project Coordinator."

A recruiter scans it for 6 seconds. They see a job title they've read 47 times today. They move on.

Now try: "Reduced customer acquisition cost by 43% while scaling campaigns from $50K to $2M monthly spend."

The same recruiter stops scrolling. They read your whole resume. They message you directly.

The difference? You're not telling them what you were called—you're showing them what you delivered.

Clayton Christensen's Jobs to Be Done research showed that hiring managers don't hire resumes—they hire solutions to problems. Your headline isn't a job title, it's a value proposition. What problem do you solve? AI helps you extract that from your actual work.

Your resume headline has one job: make someone want to read the next line. Job titles don't do that because they're generic labels that could describe thousands of people. But specific problems you've solved? Those are unique to you. The best headlines combine three elements: the problem you tackled, the measurable result you delivered, and the scale at which you operated. This isn't about bragging—it's about clarity. You're helping busy people immediately understand your value.

Recruiters spend seconds on each resume because they're looking for specific signals. A generic job title gives them nothing to grab onto—it's just noise in a sea of similar candidates.

When you lead with a problem you solved and numbers that prove it, you're doing their job for them. You're answering their core question: "What will this person do for us?"

The psychological shift is powerful. You stop being "another marketing manager" and become "the person who cracked our exact challenge." That's what gets interviews.